Marketing tools for new companies

Gone are the days when a huge marketing budget is required to get ahead of your competitors. Today, various marketing tools for new companies enable you to focus on different elements and help boost your companies’ sales and ROI. For example, you may use a mix of social media management, direct mail, and advertising to build your startup and enhance sales.  Some of these tools are best for growing sales, and others are great for collecting information about customers. From streamlining your social media marketing efforts and project management to searching freelancers, each of these marketing tools will help you acquire a competitive edge in the marketplace. Below is the compiled list of the major marketing tools for new companies that save you time and useful across your entire marketing strategy, and help in growing your new business:

Website & Analytic Tools: Website is the digital window of any business where all company information, products, services, and contact details are placed under a single roof. Thus, always aim to drive traffic towards your website and convert potential leads into customers and sales. There are various free design services available on the internet and freelancer that will help you to build a website according to your customer taste and needs.

Another best tool to track people’s activities while visiting your website is Google Analytics. It is extremely useful as Google Analytics provides you an overview of where your website visitors are coming from, and a list of useful data prepared from your website traffic. Apart from this, few Analytics tools are:

  • RavenTools
  • Google Search Console
  • Databox
  • Digital Marketing Tuner



Social Media: Social Media gives you a free hand to establish an interactive online connection with potential customers. By writing blogs related to company profile and publishing post of your products/services not only help in building up your company profile online but also enhance your business awareness among potential customers. Furthermore, you can share pictures/images relevant to your business on various social media channels to draw customer attention towards your offerings and respond to their comments and queries. Interactive sessions with potential customers make your bond stronger while giving a personal touch to your relationship. Popular Social Media Tools used:

  • Buffer
  • Hootsuite
  • BuzzSumo
  • Iconosquare

Search Engine Optimization: In the present digital era, SEO has become one of the necessary elements of marketing. SEO does not just ensure that your web content covers all the bases and helps in catching the Google bot’s attention towards your content without distracting human eyes from your core message. Whether it’s keyword research or checking your current page ranking on Google, or content optimization, every business today requires a go-to tool for planning what content to develop and how to optimize it for SEO. Few well-known SEO tools are:

  • Ryte
  • Ahrefs
  • SEMrush
  • Moz

Lead Generation: Lead generation is a way to know and understand consumer choices who showcase interest in your business or products/services. These prospects are converted into a sale, and later they begin as leads and hopefully converted into customers. Leads are generated for multiple purposes, including list building, e-newsletter list acquisition, or sales leads. Unfortunately, most companies find lead generation a bottleneck. Thus, below are some advanced Lead Generation tools that boost brand awareness, build relationships, generate qualified leads, and finally close deals.

  • Leadpages
  • Instapage
  • Unbounce
  • Convertflow

Customer Relationship Management (CRM): The main purpose of CRM is to enhance business relationships. It handles the company’s relationships and interactions with existing and potential customers during the sales process. Apart from helping companies to stay connected with customers, CRM also aids in streamlining the processes and improve profitability. In short, CRM serves as a hub for organizing and making a list of valuable audience data and insights, rendering all the tools needed to collect and manage information about important people of your business.

  • HubSpot
  • Pipedrive
  • Salesforce CRM
  • Zoho CRM

Hope the above description has given you some new ideas for tools that can help your new companies grow. For more marketing tips and advice about marketing your business, contact us.